Executive Dean: Strategy AND STAKEHOLDER ENGAGEMENT
The Executive Dean: Strategy and Stakeholder Management is responsible for the development and implementation of the brand strategy ensuring that the business has the strategy and competitor insight to bring the audience to life, also fulfilling the communication, public relations and marketing functions of the Institute. She is responsible for creating and maintaining the necessary structures to ensure meaningful relationships and projects with relevant internal and external stakeholder communities are maintained. The Dean is further responsible, inter alia, for the overall planning of new programme development and review of academic programmes to ensure meaningful academic outcomes, quality, and relevance.
Marla began her working career in the Journalism and Public Relations sector and has subsequently held various senior academic, institutional research, programme development and accreditation orientated positions at various public and private higher education institutions over the last 16 years. She has served as a referee on academic journals, an external examiner for various institutions and is a programme evaluator and site panellist for the Council on Higher Education (CHE). She has published articles for mainstream media, public relations projects, academic journals and online platforms, as well as is an author of various chapters in several textbooks.
Marla was the managing editor of a DHET accredited journal for eight years. She is a registered Chartered Public Relations Practitioner (CPRP) and a member of the Golden Key Honours Society. Marla holds a BA (Communication) (RAU); BA Hons (Journalism) (cum laude) (RAU); MA (Journalism) (cum laude) (UJ) and PhD (Communication) (Unisa) with a research interest in organisational communication. Marla feels passionate about the Da Vinci brand and her blood is without doubt purple.