Sifiso Falala heads the largest independent, South African and black-owned research company in the country. With more than 25 years’ experience as a renowned researcher and CEO, he ensures that a quality-driven process is implemented and sound statistical methodologies are used to achieve actionable market research solutions. His dynamic and innovative approach is designed to gain a competitive edge in the marketplace and ensures that market research solutions are achieved through uncompromising professionalism, commitment and integrity.
Sifiso is a member of numerous business and industry associations. He is a former Chairman of the Southern African Marketing Research Association (SAMRA) and currently a member of the European Society for Market Research (ESOMAR). He is a seasoned writer for various media houses and has many thought-provoking articles to his name. He has personally trained and mentored several celebrated researchers and continues to make meaningful contributions to his community and the market research industry at large.