Misfits and the power of collective genius

Systemic Logic Innovation Agency

#TT1002016 Winner of the 2016 Blank Canvas International Award for Sustainability

Category for small enterprises

Misfits and the power of collective genius

Individually, the people who work at Systemic Logic Innovation Agency are a “bunch of misfits” – their own choice of words – but collectively, they’re a formidable team. “Innovation has become a team sport. It is the many little things done by many people that make a big difference. It is where enlightened trial and error trumps the workings of a lone genius,” the business incubator and accelerator services company said in its TT100 entry.

The adjudicators were certainly impressed with Innovation Agency’s clear vision, range of technologies and the way it has integrated its processes to form a cohesive organisation. Highly commendable, they said, was the patent the company has been granted for its innovation implementation approach.

Patenting is often a good indicator of business sustainability as it implies uniqueness that is protected from copycatting, enabling the holder to maintain its competitive edge.

The adjudicators also liked Innovation Agency’s strong focus on implementation, especially its emphasis on helping clients turn ideas into reality. “We bridge the gap between great ideas and real results,” the company says, referring to this space as the “dark side” of innovation.

It helps shed light on this dark side by offering incubator and accelerator services such as advice on how to turn good ideas into “great ideas with true commercial potential”, assisting with market research, business development and innovation strategy, and running practical workshops that expose clients’ employees to innovation design thinking and methodologies.

Innovation Agency works with established businesses wanting to fast-track product innovations, as well as with start-ups in the critical early stages and small businesses seeking to grow into successful sustainable enterprises.

“Business incubators are the lifeline of innovation, especially in social settings where support for start-up businesses is limited,” says the company, which has so far helped accomplish over 200 of its partners’ major innovation goals.

And it all comes back to a belief that innovation takes place through the collective effort of many people. “Ideas are everywhere. It is about our collective genius … Because no one is smarter than everyone.”