The vast geographical distance between India and South Africa has not stopped Campus Labs, an Indian company based in Delhi NCR, from participating fully in the TT100 awards programme.
With two TT100 awards under its belt already, Campus Labs, specialising in academic, financial and administrative applications for the higher education market, is planning to take part for the third time in 2016.
“We look forward to it,” says Ashish Srivastava, CEO of Campus Labs, which entered the programme for the first time in 2014 – the same year that the TT100 was opened up to companies beyond South Africa’s borders.
In that year, Campus Labs won the management of innovation award in the category for emerging enterprises. In the following year, 2015, the company won the Minister’s Award for Sustainable Performance, also in the category for emerging enterprises.
“We enter because we believe the programme could be a good way to help build our profile in Africa, and because there are similarities in the higher education market in India and South Africa,” says Ashish, who heard about the TT100 through a business contact in Africa.
The awards Campus Labs has won have also been good for the company’s image in India. “Our clients are impressed that we have won international awards.”
TT100 participants from abroad receive exactly the same treatment as South African-based companies, except they interact with the adjudicators via videoconference instead of in person.
“The videoconference session with the adjudicators took a couple of hours and was very detailed. They had many questions for us and we had the opportunity to gain an African perspective on our business. It was a great experience.”