At least 50 people from around the world have read Marcus Desando’s master’s dissertation since he uploaded it to ResearchGate, an opensource networking site for scientists and researchers.
He uploaded his dissertation about a year ago and it clearly struck a chord among other researchers, focusing as it does on leadership regeneration in the performing arts in South Africa.
“Initially, a few people followed me and after a while I realised my dissertation was being read by people all over the world, including the United States, Europe and India,” says Marcus, an alumnus of The Da Vinci Institute and CEO of the Arts & Culture Trust (ACT).
Marcus, who has since embarked on his Doctorate in management through Da Vinci, says ResearchGate has also made him aware of other researchers in his field, which could be useful as he makes progress with his Doctorate, which is about how to integrate the creative arts into the mainstream business.
“Sometimes I come across questions that other people have asked on ResearchGate where the answers might be relevant to my own research. An example was the question, ‘Do you think entrepreneurship principles can be applied to non-profit organisations?’,” he says.
This caught his attention since Marcus heads up an NPO and his Doctorate research is about how to integrate the creative arts into the mainstream business from the point of view of artists. “There tends to be a perception that the arts are a pastime or charity, and not revenue-generating.”
So it helps to know that the mainstreaming of the arts is a subject that concerns other researchers elsewhere, he says. “ResearchGate has opened my perception of the research world and the fact that there might be others out there who are doing similar work.”