The Da Vinci Institute presented a Design Thinking and Leadership Development workshop for Deutsche Telekom in Bonn, Germany during the first week of December 2014. Deutsche Telekom, one of the world’s leading integrated telecommunications companies, boasts some 143 million mobile customers, 31 million fixed-network lines and more than 17 million broadband lines. In its approach toward 20 years establishment, the Leadership Development workshop will facilitate the process of transformation within the company to 420 000 employees to 210 000 employees globally.
The company provides fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers. Deutsche Telekom is present in around 50 countries with headquarters in Leeds, United Kingdom and Bonn, Germany. They have generated revenue of 60.1 billion Euros in the 2013 financial year, over half of it outside Germany.
A Transformation team was nominated by the Executive to assist Deutsche Telekom in navigating to their next phase which may imply transformation changes in resources. Professor Roy Marcus, Chairman of The Da Vinci Institute stated. “Design Thinking methodology is giving them a set of tools to look into the future in order to develop a new future for them. They are a global leader and this is how we can contribute.”
The Da Vinci Institute presented alongside Harvard and Wharton and was able to secure this working agreement. As part of Da Vinci’s strategic intent, their purpose is to contribute towards the cultivation of managerial leadership and design thinking practices. Professor Bennie Anderson, CEO of Da Vinci and Professor Roy Marcus, Chairman of Da Vinci will go back to Deutsche Telekom in April 2015 for the next Design Thinking workshop.